IKEA and a 2020 strategy with transparency

Working with IKEA is often very fascinating. Last week about 70 people met (about 10 external and 60 from IKEA) to discuss the future for IKEA over three days. How many companies (or NGOs or governmental agencies for that matter) would allow external stakeholders to participate in their strategy development?

No issues where to challenging to discuss and if the energy can be turned into actions IKEA could become a real sustainability leader looking at delivering transformative change, not just incremental improvements. And maybe most important at all, with a focus on how to make money in the process by looking at the core business of IKEA, i.e. how they can deliver a low carbon living and become a winner in a low carbon economy.

Hopefully we will see words turn into action during 2008

Picture taken 2005 when I visited IKEA in Shanghai

Commissions aiming in the 98% direction regarding ICT and climate change: Time to celebrate

The “98% window of opportunity” perspective, i.e. don’t focus only on the 2% of the emission that ICT contributes to; focus more on the 98% of the emissions that can be reduced with smart ICT solutions, is now integrated into the Commissions language (read more about the 98% perspective here) . The latest press release was an official confirmation that the commission now is moving in the right direction:

“The Commission will encourage the ICT sector, which at present accounts for 2% of global CO₂ emissions, to lead by example the drive towards carbon neutrality. This will be done by reinforcing research, development and deployment of components and systems, complemented by voluntary agreements, for example on green procurement. The real gains from green ICT will come from developing energy efficient ICT solutions that impact the other 98% of global emissions.”

This is great and if it can result in concrete policy changes that would be amazing. One way to ensure that results will be achieved would be to use the roadmap for EU that WWF and ETNO put together in 2005, “Saving the Climate @ the Speed of Light”.

IT will also be important that the commission thinks carefully about "carbon neutral" as this in most cases is a PR tool today, might be a good thing to put a paper together on what a "Carbon Neutral Winner in a low Carbon Economy" would look like for the first meeting

The communication: "Addressing the challenge of energy efficiency through Information and Communication Technologies" can be downloaded here.

Commissions aiming in the 98% direction regarding ICT and climate change: Time to celebrate

The “98% window of opportunity” perspective, i.e. don’t focus only on the 2% of the emission that ICT contributes to; focus more on the 98% of the emissions that can be reduced with smart ICT solutions, is now integrated into the Commissions language (read more about the 98% perspective here) . The latest press release was an official confirmation that the commission now is moving in the right direction:

“The Commission will encourage the ICT sector, which at present accounts for 2% of global CO₂ emissions, to lead by example the drive towards carbon neutrality. This will be done by reinforcing research, development and deployment of components and systems, complemented by voluntary agreements, for example on green procurement. The real gains from green ICT will come from developing energy efficient ICT solutions that impact the other 98% of global emissions.”

This is great and if it can result in concrete policy changes that would be amazing. One way to ensure that results will be achieved would be to use the roadmap for EU that WWF and ETNO put together in 2005, “Saving the Climate @ the Speed of Light”.

IT will also be important that the commission thinks carefully about "carbon neutral" as this in most cases is a PR tool today, might be a good thing to put a paper together on what a "Carbon Neutral Winner in a low Carbon Economy" would look like for the first meeting

The communication: "Addressing the challenge of energy efficiency through Information and Communication Technologies" can be downloaded here.

Phase two over and time for the joint report with Gartnerg

Did a joint presentation with Simon Mingay at the Gartner Expo in Barcelona this Monday, "Gartner and WWF's 'Green Rating' for Major Vendors". It was the results from the second phase of our joint project to assess IT companies. We now have a quite impressive list of leading IT companies and how they approach environmental issues, with a special focus on climate change. Especially the opportunities they have identified. Some real surprises.

In Barcelona we presented some information that the framework can help with, such as:

• who’s mainly talking and who’s done their homework

• who’s interested in helping customers with new services in a low carbon economy and who’s standing right where they are

• Who’s changing the rules of the game and who is playing it and who’s only watching

• the Battle of Giants (e.g Microsoft vs. Google) is it a blind leading a lame, you decide…

Was also happy to see Mike Yorwerth from Tesco there and we discussed briefly to “translate” the framework from the ICT sector so it also could be used in other sectors, such as the retail sector… There are now a number of companies that have shown interest in this and this could be a project for the fall once the report is out.

Phase two over and time for the joint report with Gartnerg

Did a joint presentation with Simon Mingay at the Gartner Expo in Barcelona this Monday, "Gartner and WWF's 'Green Rating' for Major Vendors". It was the results from the second phase of our joint project to assess IT companies. We now have a quite impressive list of leading IT companies and how they approach environmental issues, with a special focus on climate change. Especially the opportunities they have identified. Some real surprises.

In Barcelona we presented some information that the framework can help with, such as:

• who’s mainly talking and who’s done their homework

• who’s interested in helping customers with new services in a low carbon economy and who’s standing right where they are

• Who’s changing the rules of the game and who is playing it and who’s only watching

• the Battle of Giants (e.g Microsoft vs. Google) is it a blind leading a lame, you decide…

Was also happy to see Mike Yorwerth from Tesco there and we discussed briefly to “translate” the framework from the ICT sector so it also could be used in other sectors, such as the retail sector… There are now a number of companies that have shown interest in this and this could be a project for the fall once the report is out.