Reflections are only that, reflections, nothing more nothing less. Often these reflections are related to books I read, but occasionally also other things. These are often written very late, very fast,  using notes from my mobile phone, so the grammar and spelling is horrible.



Beyond Happiness in advertising: What is a “Happy life”?

I seldom see any ads that I think are good, almost always they are mental pollution that are either sad excuses for increased consumptions or just trying to get people to forget that they can live meaningful lives. On a trip to Denmark I found ads that I would like to include in the book “Beyond Happiness” that I’m writing.

The ads show how Mandela and Gandhi could have led comfortable and “happy” lives if they had not stood up for what they believed in. Too often the easy happy life without challenges, or with simple challenges related to making money, is portrayed as the one we should strive for. Would be interesting to see how many people that would like to have a surfer life, or a quiet life with a nice house, and how many who see the life of Gandhi and Mandela as inspiration for a life they would like to live (if needed). It is an ad campaign that made me think of the movie Rang de Basanti and that should be almost as good as an ad can get. Still it might only be another contribution to the mental pollution.

PS
I have no idea if the Danish paper behind the ad lives up to the ad. One of the challenges until Babelfish really works is that non-English texts are seldom part of the broader discourse.

IT Innovation for the supply chain

An interesting example of how an IT company can look into a traditional problem and turn it into an opportunity is Verizon’s latest tool to improve supply chain management. The application in itself is not that important, but the approach is very encouraging and is a very good example of a service with significant “low carbon feedback” potential (i.e. a service that can trigger further reductions if it is implemented). See “The first global strategy for CO2 reductions with IT: A billion tonnes of CO2 reductions and beyond through transformative change” for more about “low carbon feedback”.





So the interesting thing is that not only do Verizon put a number on the savings, the kind of system that is set up will make it easier to implement further services that increase dematerialization and information that can help more low carbon solutions.

Booz and transformative urbanization

Visited Arlington for my first visit to the Booz & co office. The reason is that the report where we are looking into a service based focus on buildings, transportation and energy transmission for urban investments is starting to take shape and the bottom-up approach where the focus is on actual investments planned by actual companies and governments, rather than macroeconomic assessment of potentials. I think we will be able to establish concepts and approaches that can help move the discussion forward and help guide future investments. The basic assumption is very simple, move the focus from product to service.

The focus is on low carbon IT solutions, but the approach will be possible to use in other areas as well. There are some ground breaking approaches in this report and it will hopefully help to guide concrete actions that need to happen as we move towards a transformative phase.

Investments for a low carbon economy: New WWF report about Sovereign wealth funds (focus on the Norwegian Oil Fund)

Today we released a new report: “Fund Management in the 21st Century: The role of sovereign wealth funds in contributing to a low carbon future”. The report can be downloaded here.

This is the start on a more focused attempt to engage with SWF’s around the world, and with special focus to start with on the Norwegian Government Pension Fund Global - the world’s second largest sovereign wealth fund in a proactive and transformative agenda that can deliver concrete results.

The fact that the financial system under significant pressure now will obviously be used as an excuse by some for lack of action, but it should be seen as an opportunity. We need to rethink the criteria for investments and the need for a low carbon economy could help, especially as the climate crisis is even more urgent than the the current crisis in the financial system.

If you are interested in transformative change in companies in order to make money on low carbon solutions (beyond negative screening, reporting, PR and Green washing, the current focus for many companies) please have a look at the model (attached) on page 59.

Below is the press release (and here is a short article in FT):

Sustainable investing can pay off for sovereign wealth funds
Sovereign wealth funds could and should focus more attention on the investment risks as well as opportunities of the carbon-constrained economies of the future, an Innovest report commissioned by WWF-Norway has found.

Fund management in the 21st century was submitted to the Norwegian government as recommendations for future governance of the world’s second largest sovereign wealth fund, the $US 381 billion Norway Global Pension Fund.

“Sovereign wealth funds can incorporate climate risk considerations directly and systematically into their actual stock selection and portfolio construction processes,” the study said.

“It is at this level that investors can send the strongest message to companies, produce significantly changed company behavior, and, most importantly, improve their long-term, risk-adjusted returns.”

The analysis found that funds using socially responsible investment through positive screening strategies and using their influence as large investors to encourage improved company behavior contributes to investor returns, risk management and reputation.

Report lead-author Karina Wong, senior consultant at Innovest, said “Socially responsible investment can no longer be seen as a purely ethical exercise that reduces profit while doing good.

“Rather, in an increasingly resource restricted world sustainable business models are a crucial indicator for long-term profitability and risk reduction.”

In particular, Innovest’s analysis showed that better company management of carbon issues translates into better investment performance globally (more than 3 per cent greater return annually).

This relationship was even more pronounced for Scandinavian companies, which are seen as leaders in dealing with carbon issues, where the difference in investment performance between leading and lagging companies was more than 11 per cent annually.

The report found that sovereign wealth funds including Norway’s Global Pension Fund lagged behind public pension funds such as ABP in the Netherlands and CalPERS in the United States, primarily because they do not apply best practices for positive screening and pursue targeted environmental investments.

“Loaded with petroleum cash, Norway has a special responsibility to invest in low carbon development and help mitigate impacts from global warming on hundreds of millions of the world’s poor,” said Rasmus Hansson, CEO of WWF-Norway

“The Norwegian Government is currently revising the ethical guidelines for the fund and now has a unique opportunity to introduce more progressive instruments for sustainable investment, such as positive screening and a climate technology investment fund.”

Dennis Pamlin, global policy advisor in WWF, said “Institutional asset managers today control more than 80% of investments in the world and must play a proactive role in supporting companies that can become winners in a low-carbon economy, not just disinvesting from those that are unsustainable.”

But he said there were promising signs, for instance with China’s sovereign wealth fund CIC’s recently announcment that it will invest in environment-friendly technologies.

“WWF will now explore the possibilities for the world’s largest sovereign wealth fund’s, Norway, UAE, Saudi Arabia, Singapore, Kuwait and China, to take a lead in implementing and developing further the investment practices and tools needed for low carbon development in the 21st Century.”

Contact persons below:
• Karina Wong, lead-author and senior consultant Innovest,
kwong@innovestgroup.com
• Dag Tore Seierstad, deputy secretary general WWF-Norway,
dtseierstad@wwf.no
• Dennis Pamlin, co-author and global policy advisor WWF-Sweden
dennis.pamlin@wwf.se

Investments for a low carbon economy: New WWF report about Sovereign wealth funds (focus on the Norwegian Oil Fund)

Today we released a new report: “Fund Management in the 21st Century: The role of sovereign wealth funds in contributing to a low carbon future”. The report can be downloaded here.

This is the start on a more focused attempt to engage with SWF’s around the world, and with special focus to start with on the Norwegian Government Pension Fund Global - the world’s second largest sovereign wealth fund in a proactive and transformative agenda that can deliver concrete results.

The fact that the financial system under significant pressure now will obviously be used as an excuse by some for lack of action, but it should be seen as an opportunity. We need to rethink the criteria for investments and the need for a low carbon economy could help, especially as the climate crisis is even more urgent than the the current crisis in the financial system.

If you are interested in transformative change in companies in order to make money on low carbon solutions (beyond negative screening, reporting, PR and Green washing, the current focus for many companies) please have a look at the model (attached) on page 59.











Below is the press release (and here is a short article in FT):

Sustainable investing can pay off for sovereign wealth funds
Sovereign wealth funds could and should focus more attention on the investment risks as well as opportunities of the carbon-constrained economies of the future, an Innovest report commissioned by WWF-Norway has found.

Fund management in the 21st century was submitted to the Norwegian government as recommendations for future governance of the world’s second largest sovereign wealth fund, the $US 381 billion Norway Global Pension Fund.

“Sovereign wealth funds can incorporate climate risk considerations directly and systematically into their actual stock selection and portfolio construction processes,” the study said.

“It is at this level that investors can send the strongest message to companies, produce significantly changed company behavior, and, most importantly, improve their long-term, risk-adjusted returns.”

The analysis found that funds using socially responsible investment through positive screening strategies and using their influence as large investors to encourage improved company behavior contributes to investor returns, risk management and reputation.

Report lead-author Karina Wong, senior consultant at Innovest, said “Socially responsible investment can no longer be seen as a purely ethical exercise that reduces profit while doing good.

“Rather, in an increasingly resource restricted world sustainable business models are a crucial indicator for long-term profitability and risk reduction.”

In particular, Innovest’s analysis showed that better company management of carbon issues translates into better investment performance globally (more than 3 per cent greater return annually).

This relationship was even more pronounced for Scandinavian companies, which are seen as leaders in dealing with carbon issues, where the difference in investment performance between leading and lagging companies was more than 11 per cent annually.

The report found that sovereign wealth funds including Norway’s Global Pension Fund lagged behind public pension funds such as ABP in the Netherlands and CalPERS in the United States, primarily because they do not apply best practices for positive screening and pursue targeted environmental investments.

“Loaded with petroleum cash, Norway has a special responsibility to invest in low carbon development and help mitigate impacts from global warming on hundreds of millions of the world’s poor,” said Rasmus Hansson, CEO of WWF-Norway

“The Norwegian Government is currently revising the ethical guidelines for the fund and now has a unique opportunity to introduce more progressive instruments for sustainable investment, such as positive screening and a climate technology investment fund.”

Dennis Pamlin, global policy advisor in WWF, said “Institutional asset managers today control more than 80% of investments in the world and must play a proactive role in supporting companies that can become winners in a low-carbon economy, not just disinvesting from those that are unsustainable.”

But he said there were promising signs, for instance with China’s sovereign wealth fund CIC’s recently announcment that it will invest in environment-friendly technologies.

“WWF will now explore the possibilities for the world’s largest sovereign wealth fund’s, Norway, UAE, Saudi Arabia, Singapore, Kuwait and China, to take a lead in implementing and developing further the investment practices and tools needed for low carbon development in the 21st Century.”

Contact persons below:
• Karina Wong, lead-author and senior consultant Innovest,
kwong@innovestgroup.com
• Dag Tore Seierstad, deputy secretary general WWF-Norway,
dtseierstad@wwf.no
• Dennis Pamlin, co-author and global policy advisor WWF-Sweden
dennis.pamlin@wwf.se