From green savings to green profit: Moving towards a 21st century green business model (Article in Economy China)

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As I saw how the old CSR perspective from the west undermined interesting work in China I spent some time trying to explain that the reactive/ 0-approach tended to take the company into a dead-end where they did not focus on what society needed, but how they could communicate a zero-impact (often though offsetting). if they wanted to use sustinability as a driver for innovation they needed to take another path. 

Summary
The last years leading companies around the world have begun to shift focus. From only working on their internal environmental problems, they now focus on how they can help provide the solutions the world needs and how their business models can change from a focus on products to the services needed in society.

The reason behind this change is that incremental improvements are not enough, new markets are growing, smart solutions are ready at the same time as we understand the need for transformative solutions. The 21st century company must focus on new green business models that deliver sustainable services and have CEO’s that take the lead.

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迈向二十一世纪的绿色商业模式 从专注节能环保到寻求绿色利润 (Article in Economy China)

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Summary: 

过去的几年,世界各地领先企业的关注 点都在悄然地发生着变化。不同于过去只关 注内部的环境问题,当今的企业正在专注于 如何提供符合世界市场需求的解决方案,以 及企业自身的商业模式如何从关注产品转变 为关注于社会所需要的服务。

产生如此变化是基于以下几点原因:其 一、原有改善速度过慢;其二、新市场的不 断增长;其三、智能解决方案已准备就绪; 以及我们理解了对变革性解决方案的需求。 21世纪的企业必须着眼于可提供可持续服务 的新型绿色商业模式,而且其领导者必须起 到引领作用。

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