The focus on ICT as a problem “Green the ICT (2%)” is very dominating, while the more important area “Greening with ICT (98%)” is still very much ignored. (See the graph for governments here and the graph for industry here)
A closer look would most certainly reveal an even more unbalanced picture if the resources spent on 1st and 2nd effects (2%/98%) was presented. Most initiatives that I know of in the list that state “both” will spend 80-90% on “Green the ICT (2%)”. Some of the Government initiatives are not really in the “Greening with ICT (98%)” area even though they have said that this is their focus. Others such as Greenhouse Gas protocol have begun to look at the possibility, but their current standard have no real focus on the secondary order effects.
It is worth noting that no (zero) global initiative, neither business nor industry, is dedicated to the “Greening with ICT (98%)”. But very many are only looking at “Green the ICT (2%)”.
When will the first global initiative be launched that is dedicated to promote the uptake of low carbon ICT solutions, i.e a clear 98% focus?