This is a very low profile, and short, book that also is very radical. It is the kind of book where you know that history could turn this either into a classic, or an almost irrelevant footnote. I hope it will be a classic as it explores new innovative ways forward for entrepreneurs who see beyond tools and focus on results. Exactly the kind of innovations that are needed if we are to move beyond incremental improvements in our current systems.
What is interesting, and unusual, is that the personal parts of the book are actually relevant for the overall story about how business could/should look in the future. Too often the personal parts feels as if they are added to make the book fit in with the mainstream populism, or are used in order for the author to tell people how clever/empathic/linked/etc he/she is.
It is both a story about a persona journey and the birth of an idea for how the best of idealism and strategic thinking can be brought together in a new way and create a companization, a hybrid between a company and a non-profit organization. The book both covers the ideas behind this new entity as well as the story of the actual implementation.
The fact that the book that the book hardly mentions that Plantagon, the company Hans is running right now, probably is the leading companies/organizations in the area of urban agriculture just shows how important Hans think the idea behind his ideas about companization is.
Regardless if you are interested in ways to save the planet, new ways to organize society, or “just” want to be inspired by a person who turns visions into practical results, this book is for you.