Had great meeting with China Mobile together with Li Nan where we discussed the structure and focus of our joint project that we just started about the role of ICT to reduce CO2 emissions. It is easy to feel that resources spent by most environmental organizations are less than optimal when it comes to result on invested work when you look at the potential and willingness to engage in a serious way. Our work will link to their new Green Action Plan and is part of our joint work with MOFCOM.
Looking at the targets of China Mobile and the opportunities it is easy to be impressed. 6,94 million tonnes of CO2 reductions until 2010 (7 million tonnes today but will grow fast due to expansion plans) from their own operations and a target to “utilize mobile tech to enable the whole society to improve resource efficiency”.
The fact that China Mobile has 369 339 000 customers make’s Sweden’s whole population close to being within the margin of error, that is food for thought for anyone thinking about outreach and engaging individuals.