Below is my article from today's China Daily. It was inspired by all the "innovation" events that I have been attending lately and was triggered by the news from FAO the 19th of June that 2009 will be the first year in human history when more than one billion people will go hungry. An alternative heading could be "A billion reasons to innovate".
Two questions for those earning over 70 yuan a day
By Dennis Pamlin (China Daily)
Updated: 2009-06-30 07:55
The UN's Food and Agricultural Organization issued a press release recently saying this year will be the first time when more than 1 billion people face undernourishment, that is, 1 billion people won't get enough to eat. We share the same vulnerable planet and, because of globalization, we are closer neighbors than ever before. Hence, we should not allow any neighbor to starve without doing everything we can to help.
It is time to act and take some small steps to tap into the resources and creativity that exists in all companies. The CEOs of all companies with creative staff should gather their employees and ask two questions: "How can positive contributions be reported, and can the things we produce meet the needs of 9 billion people?"