Apple still focus on the 2% (IT's own emissions) and not the 98% (The reductions that IT can help contribute to through smart use, e.g. teleworking, smart buildings, dematerialization).... The day Apple wake up to the 98% opportunity things might really change.
Reflections are only that, reflections, nothing more nothing less. Often these reflections are related to books I read, but occasionally also other things. These are often written very late, very fast, using notes from my mobile phone, so the grammar and spelling is horrible.